Words, pictures, profits

Sales are up in remote Indigenous communities for generic label Black & Gold, and its got a lot to do with the brand's fresh new logo and packaging design (see above, with old at right, and new at left).
Ignore the new, non-1970s layout, or the slightly more upmarket logo - and note the colour photo.
Normally, generic labels avoid photos at all costs - after all, including a photo needs more ink which means higher printing costs - but the brand learnt a hard lesson from leaving them out, with many Aboriginal people having no idea as to what the product actually was. Look closely and you'll see that there's twice the stock of nappies where the packaging doesn't include a photo.
It's a sad reflection on the incredibly high levels of illiteracy up here, and according to my local outback store manager, the same thing happens whenever a major brand changes the design of a specific product (especially when there's a major overhaul of the colours used in the packaging) and sales plummet, until such time as the original design is brought back - or a competitor comes in using the previous brand's colour scheme...and, of course, a photo.